{"componentChunkName":"component---src-templates-post-js","path":"/bank-pekao-zmieni-nazwe-na-polbank-klienci-myla-go-z-pko-bp/","result":{"data":{"mysqlPost":{"id":"mysql__Post__95290","ID":95290,"post_date":"2026-10-22T10:29:36.000Z","post_modified":"2026-10-22T10:30:46.000Z","lead":"Bank Pekao prowadził analizy dotyczące siły swojej marki. Wyniki wskazują na istotny problem: część odbiorców nie odróżnia Pekao od PKO BP.","post_content":"<p>W rozmowie portalu <a href=\"https://www.bankier.pl/wiadomosc/Stypulkowski-Pekao-nie-zmieni-nazwy-w-najblizszym-roku-Ale-powaznie-o-tym-mysle-9215551.html\" target=\"_blank\" rel=\"noopener nofollow\">Bankier.pl</a> z Cezarym Stypułkowskim czytamy, że Bank Pekao prowadził analizy dotyczące siły swojej marki oraz sposobu, w jaki jest postrzegana przez klientów. Wyniki wskazują na istotny problem: część odbiorców nie odróżnia Pekao od PKO BP.</p><h2 style=\"text-align: left;\">Bank Pekao może zmienić nazwę</h2><p>Cezary Stypułkowski, prezes <a href=\"https://fintek.pl/aktualnosci/pekao-s-a/\">Banku Pekao</a>, stwierdził, że według przeprowadzonych badań ponad 40 proc. klientów myli obie instytucje. Zwrócił uwagę, że skrót „PKO” w pierwszej kolejności przywodzi na myśl PKO Bank Polski, przez co Pekao może pozostawać w cieniu konkurenta.</p><p>Nie chodzi wyłącznie o pomyłki językowe. Zdaniem prezesa niejednoznaczność nazwy osłabia rozpoznawalność banku i utrudnia budowanie jego odrębnego wizerunku. Dodatkowym wyzwaniem jest powiązanie charakterystycznego logo z żubrem z nazwą samej instytucji. Zarząd zdecydował się więc przyjrzeć temu, czy obecne oznaczenie nadal odpowiada potrzebom banku i jego długoterminowym ambicjom.</p><p>Mimo prowadzonych analiz klienci nie muszą spodziewać się natychmiastowych zmian. Stypułkowski zapewnił w rozmowie z Bankier.pl, że w ciągu najbliższego roku nazwa banku pozostanie bez zmian. Nie oznacza to jednak, że temat został zamknięty. Prezes przyznał, że istnieją argumenty przemawiające za poważnym rozważeniem nowej nazwy i że sam bierze taki scenariusz pod uwagę.</p><p>Istotnym punktem odniesienia może być 2029 rok, kiedy Pekao będzie obchodzić setną rocznicę działalności. Według Stypułkowskiego jubileusz stanowi dobrą okazję do określenia, z jaką tożsamością bank chce wejść w kolejne dekady. Na razie nie rozpoczęto jednak formalnych prac nad wyborem konkretnej nazwy.</p><p>Zakończone badania pozwoliły zidentyfikować słabości obecnej marki, ale decyzja o ewentualnym rebrandingu i jego kierunku wciąż pozostaje przed bankiem. Szczególne zainteresowanie wzbudziła sprawa znaków towarowych Polbank i Polbank24. To sam Stypułkowski wystąpił o ich ochronę, zanim bank rozpoczął formalne rozważania nad zmianą nazwy.</p><p>Jak zaznaczył Stypułkowski w rozmowie z Bankier.pl, Pekao chce budować pozycję instytucji o międzynarodowych aspiracjach, ale mocno zakorzenionej lokalnie. Znaczenie ma również historia zagranicznej obecności banku. Przed przejęciem przez UniCredit Pekao prowadziło działalność między innymi w Nowym Jorku, Chicago, Paryżu, Tel Awiwie, Toronto, Frankfurcie i Luksemburgu. Po sprzedaży włoskiemu inwestorowi ta obecność została ograniczona.</p>\n","post_title":"Bank Pekao zmieni nazwę na Polbank? Klienci mylą go z PKO BP","post_excerpt":"Bank Pekao rozważa zmianę nazwy i identyfikacji wizualnej. Jak wynika z rozmowy prezesa banku, Cezarego Stypułkowskiego, z portalem Bankier.pl, jedną z głównych przyczyn jest mylenie instytucji z PKO Bankiem Polskim. Choć prezes nie zapowiada szybkiej rewolucji, przyznaje, że poważnie zastanawia się nad przyszłością marki. Wśród możliwych nazw pojawia się między innymi Polbank.","post_name":"bank-pekao-zmieni-nazwe-na-polbank-klienci-myla-go-z-pko-bp","nofollow":0,"postterms":[{"term_id":8,"name":"Najnowsze wiadomości ze świata Fintechu","slug":"aktualnosci","parent_slug":null},{"term_id":10790,"name":"Pekao S.A","slug":"pekao-s-a","parent_slug":"aktualnosci"},{"term_id":11434,"name":"Bankowość","slug":"bankowosc","parent_slug":"aktualnosci"}],"author":{"display_name":"Gabriela Wojtulewicz","user_nicename":"gabriela-wojtulewicz","mysqlImage":{"childImageSharp":{"fluid":{"base64":"data:image/jpeg;base64,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","aspectRatio":1,"src":"/static/98ca8cd08a1fcb39085b48bd8db3e8b8/b315d/image.jpg","srcSet":"/static/98ca8cd08a1fcb39085b48bd8db3e8b8/d0f88/image.jpg 25w,\n/static/98ca8cd08a1fcb39085b48bd8db3e8b8/99438/image.jpg 50w,\n/static/98ca8cd08a1fcb39085b48bd8db3e8b8/b315d/image.jpg 100w,\n/static/98ca8cd08a1fcb39085b48bd8db3e8b8/dcd9a/image.jpg 150w,\n/static/98ca8cd08a1fcb39085b48bd8db3e8b8/8295c/image.jpg 200w,\n/static/98ca8cd08a1fcb39085b48bd8db3e8b8/cfbc8/image.jpg 512w","srcWebp":"/static/98ca8cd08a1fcb39085b48bd8db3e8b8/ff02b/image.webp","srcSetWebp":"/static/98ca8cd08a1fcb39085b48bd8db3e8b8/8d998/image.webp 25w,\n/static/98ca8cd08a1fcb39085b48bd8db3e8b8/48562/image.webp 50w,\n/static/98ca8cd08a1fcb39085b48bd8db3e8b8/ff02b/image.webp 100w,\n/static/98ca8cd08a1fcb39085b48bd8db3e8b8/1c591/image.webp 150w,\n/static/98ca8cd08a1fcb39085b48bd8db3e8b8/a4d7d/image.webp 200w,\n/static/98ca8cd08a1fcb39085b48bd8db3e8b8/95882/image.webp 512w","sizes":"(max-width: 100px) 100vw, 100px"}}}},"postmetas":[{"meta_key":"_yoast_wpseo_primary_category","meta_value":"11434"},{"meta_key":"wpcf-top-kategoria","meta_value":"0"},{"meta_key":"wpcf-wstep","meta_value":"Bank Pekao prowadził analizy dotyczące siły swojej marki. 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