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Z kolei China Merchants Bank nawiązał współpracę z firmą Air Aroma, aby opracować dwie ekskluzywne kompozycje zapachowe przeznaczone do swoich oddziałów.</p><p>Na kompleksowe podejście do doświadczeń sensorycznych postawił również Standard Chartered. Bank opracował zintegrowaną identyfikację sensoryczną, łączącą zapach, muzykę i atmosferę. Rozwiązanie to stanowiło część modernizacji oddziałów w Chinach i Hongkongu.</p><p>Marketing sensoryczny nie ogranicza się tylko do zmysłu węchu. Firmy coraz częściej poszukują sposobów na angażowanie klientów za pomocą dźwięku i innych elementów. W 2022 roku <a href=\"https://fintek.pl/aktualnosci/mastercard/\">Mastercard</a> wydał album muzyczny, w którym każdy utwór wykorzystywał elementy charakterystycznej identyfikacji dźwiękowej firmy.</p><p>Revolut coraz śmielej rozwija swoją obecność poza światem online. Kilka miesięcy temu fintech wybrał Barcelonę na lokalizację swojego pierwszego fizycznego punktu, którego koncepcja ma przypominać sklepy Apple. <a href=\"https://fintek.pl/revolut-wchodzi-na-lotniska-w-2027-roku-otworzy-wlasny-salon/\">Revolut planuje również rozwój sieci ekskluzywnych saloników lotniskowych w najważniejszych europejskich lokalizacjach. Pierwszym wskazanym kierunkiem jest Kopenhaga</a>.</p><p>Na razie nie ujawniono szczegółów dotyczących planowanej kompozycji zapachowej <a href=\"https://fintek.pl/aktualnosci/revolut/\">Revoluta</a> ani terminu jej wprowadzenia. Nie wiadomo również, czy zapach będzie wykorzystywany wyłącznie w fizycznych lokalizacjach, czy fintech rozważy jego szersze zastosowanie. Apel Garetha Morgana spotkał się z dużym zainteresowaniem branży. W ciągu jednego dnia od publikacji wpis na LinkedInie zgromadził ponad 300 komentarzy, z których wiele pochodziło od agencji zainteresowanych udziałem w projekcie.</p>\n","post_title":"Revolut chce stworzyć swój własny zapach","post_excerpt":"Revolut chce rozszerzyć identyfikację marki, tworząc swój własny zapach. 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