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Badanie Autopay “Finanse Młodych Polek i Polaków 2026” pokazuje, że kupowanie w zagranicznych sklepach online wśród osób młodych jest standardem. Co najmniej raz w roku takie e-zakupy realizuje 62% respondentów. Regularnie, w zagranicznych sklepach internetowych, częściej płacą mężczyźni (18%) oraz osoby w wieku 25-34 lata (17%). Badani dostrzegają jednak, że płatności nie są tak intuicyjne jak w polskich e-sklepach: najczęściej wskazywanymi utrudnieniami są brak polskich metod płatności (40%), wysokie prowizje (27%), a także obawy o bezpieczeństwo (24%).

\"Autopay

Na co stawiają młodzi? BLIK, karty i szybkie płatności na czele

Dostępność odpowiednich metod płatności jest podstawowym wymogiem w e-commerce. Dowodzi tego 61% badanych, którzy zrezygnowali z zakupu ze względu na brak dogodnej formy płatności. Częściej z zakupu z tego powodu rezygnują kobiety, a także osoby między 25 a 29 rokiem życia.

Od trzech edycji badania “Finanse Młodych Polek i Polaków” niezmiennie na podium najczęściej wybieranych metod płatności pozostają BLIK (81%), karty płatnicze (39%) i szybkie e-płatności (35%). Pozycja tych metod wydaje się niezagrożona, ale warto zauważyć, że w przypadku każdej z nich doszło do spadków w porównaniu z zeszłym rokiem – o 5 punktów proc. w przypadku BLIKA, o 4 punkty w przypadku kart oraz 8, gdy mówimy o szybkich płatnościach.

Warto odnotować niemałe zainteresowanie portfelami cyfrowymi. Z Google Pay korzysta niemal co piąty badany (19%), a z Apple Pay 17%. W tym przypadku widać ciekawe rozróżnienie ze względu na płeć. Z Google Pay korzysta 22% mężczyzn i 15% kobiet. W przypadku Apple Pay popularność się odwraca – jest to odpowiednio 14% i 20%. W największych miastach z Apple Pay korzysta już jedna czwarta badanych Polek i Polaków. Z Google Pay – co piąty.

Potwierdza to analiza stwierdzeń – niemal 70% badanych zgadza się, że im mniej formalności przy realizacji transakcji tym lepiej. Z kolei prawie dwie trzecie czuje się poirytowane, gdy cokolwiek opóźnia realizację płatności.

\"Autopay

E-sklepy: cena wciąż kluczem do sprzedaży

Kluczowymi elementami, decydującymi (odsetek wskazań powyżej 50%) o zakupie w e-sklepie, są trzy czynniki: cena produktu, sposób lub koszt dostawy i wiarygodność sklepu.

Mamy tu do czynienia z podobną prawidłowością, jak w przypadku płatności elektronicznych. Jeśli sklep jest wiarygodny, oferuje odpowiedni dobór form dostawy, a także najniższą cenę to klienci zakładają, że wszystko pójdzie jak z płatka – traktując możliwość szybkiego i łatwego zwrotu towaru jak oczywistość. Mimo że jedynie ok. jedna trzecia badanych wskazuje na zwroty jako istotny czynnik to aż połowie młodych Polek i Polaków zdarzyło się zrezygnować z zakupu w e-sklepie, gdy okazało się, że nie oferuje on wygodnego i szybkiego odesłania towaru.

Zdecydowana większość powyższych czynników jest istotniejsza dla kobiet niż dla mężczyzn. To również kobiety częściej potrafią zrezygnować z zakupu ze względu na brak szybkich zwrotów.

\n","post_title":"Już 62% młodych Polaków kupuje w zagranicznych e-sklepach","post_excerpt":"Polski rynek płatniczy i rodzime e-sklepy przyzwyczaiły nas do wygody. Aż trzy na pięć młodych Polek i Polaków (w wieku 18-34 lata) kupuje w zagranicznych sklepach internetowych. Zdecydowana większość dostrzega jednak uciążliwości związane z płatnościami - kluczowy jest brak metod znanych z polskich sklepów. To wnioski z badania Autopay “Finanse Młodych Polek i Polaków 2026”.","post_name":"juz-62-mlodych-polakow-kupuje-w-zagranicznych-e-sklepach","nofollow":0,"postterms":[{"term_id":8,"name":"Najnowsze wiadomości ze świata Fintechu","slug":"aktualnosci","parent_slug":null},{"term_id":10741,"name":"e-commerce","slug":"e-commerce","parent_slug":"aktualnosci"},{"term_id":10829,"name":"Płatności","slug":"platnosci","parent_slug":"aktualnosci"}],"author":{"display_name":"Rafał Tomaszewski","user_nicename":"rafal-tomaszewski","mysqlImage":{"childImageSharp":{"fluid":{"base64":"data:image/webp;base64,UklGRpoAAABXRUJQVlA4II4AAACwBACdASoUABQAPtFcp04oJSOiKAqpABoJQBOgAjZ7gm+qjFmHdCTLrxICOKoAAP6NN+vCgOmxZ406vDMX+cQWeD6gp+tkt+FfD/KC4T/UpV3Hngrs0LDrFQQVaO5wKwzsUShe5TVZsO6jMlTo21sE8B069wMarJ9NtEPN4WtQq2uWwM1AbjIR6dh1AAAA","aspectRatio":1,"src":"/static/7e5fce5fb8dc8720bf045020a5fbcd56/ff02b/rafal-tomaszewski.webp","srcSet":"/static/7e5fce5fb8dc8720bf045020a5fbcd56/8d998/rafal-tomaszewski.webp 25w,\n/static/7e5fce5fb8dc8720bf045020a5fbcd56/48562/rafal-tomaszewski.webp 50w,\n/static/7e5fce5fb8dc8720bf045020a5fbcd56/ff02b/rafal-tomaszewski.webp 100w,\n/static/7e5fce5fb8dc8720bf045020a5fbcd56/1c591/rafal-tomaszewski.webp 150w,\n/static/7e5fce5fb8dc8720bf045020a5fbcd56/a4d7d/rafal-tomaszewski.webp 200w,\n/static/7e5fce5fb8dc8720bf045020a5fbcd56/dea5e/rafal-tomaszewski.webp 440w","srcWebp":"/static/7e5fce5fb8dc8720bf045020a5fbcd56/ff02b/rafal-tomaszewski.webp","srcSetWebp":"/static/7e5fce5fb8dc8720bf045020a5fbcd56/8d998/rafal-tomaszewski.webp 25w,\n/static/7e5fce5fb8dc8720bf045020a5fbcd56/48562/rafal-tomaszewski.webp 50w,\n/static/7e5fce5fb8dc8720bf045020a5fbcd56/ff02b/rafal-tomaszewski.webp 100w,\n/static/7e5fce5fb8dc8720bf045020a5fbcd56/1c591/rafal-tomaszewski.webp 150w,\n/static/7e5fce5fb8dc8720bf045020a5fbcd56/a4d7d/rafal-tomaszewski.webp 200w,\n/static/7e5fce5fb8dc8720bf045020a5fbcd56/dea5e/rafal-tomaszewski.webp 440w","sizes":"(max-width: 100px) 100vw, 100px"}}}},"postmetas":[{"meta_key":"wpcf-top-kategoria","meta_value":"0"},{"meta_key":"wpcf-wstep","meta_value":"Zdecydowana większość dostrzega jednak uciążliwości związane z płatnościami. 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