{"componentChunkName":"component---src-templates-post-js","path":"/polacy-porzucaja-sklepowe-tlumy-na-rzecz-masowych-zakupow-online-nowe-badanie-revoluta/","result":{"data":{"mysqlPost":{"id":"mysql__Post__95587","ID":95587,"post_date":"2026-11-13T11:16:46.000Z","post_modified":"2026-11-13T11:49:55.000Z","lead":"Podczas Black Friday 2025 Polacy wydawali w internecie jednorazowo o 188 proc. więcej niż w sklepach stacjonarnych.","post_content":"<p>Łączne wydatki w Black Friday wzrosły w Polsce o 27 proc. w porównaniu z 2024 rokiem. Dane Revoluta pokazują, że coraz większa część zakupów przenosi się do internetu. Różnica między wydatkami online i w sklepach stacjonarnych była wyraźna: podczas pojedynczych zakupów w sieci Polacy wydawali znacznie więcej niż w tradycyjnych punktach sprzedaży.</p><p>Aktywność kupujących mocno koncentrowała się w określonych godzinach. Największy ruch przypadł na przedział od 17:00 do 18:00. W ciągu tych 60 minut konsumenci w Polsce wydali ponad 1,58 mln euro.</p><h2>Portfele cyfrowe wyprzedzają fizyczne karty</h2><p>Zakupy w Black Friday nie kończą się już na polskich sklepach. W listopadzie 2025 roku transakcje międzynarodowe odpowiadały za 55 proc. wszystkich wydatków klientów <a href=\"https://fintek.pl/aktualnosci/revolut/\">Revoluta</a> w Polsce. Co więcej, średnia wartość zagranicznej transakcji była o 69 proc. wyższa niż krajowej. Najpopularniejszymi kierunkami zagranicznych zakupów internetowych były Holandia, Wielka Brytania i Niemcy.</p><p>Zmienia się również sposób <a href=\"https://fintek.pl/aktualnosci/platnosci/\">płacenia</a> za zakupy. W Black Friday 2025 portfele cyfrowe odpowiadały za 54,5 proc. pieniędzy wydanych przez klientów Revoluta w Polsce. To o 8 punktów procentowych więcej niż rok wcześniej. Udział płatności fizycznymi kartami spadł w tym czasie do 39 proc.</p><p>Dla sprzedawców oznacza to, że podczas przygotowań do wyprzedaży powinni uwzględniać nie tylko zakupy internetowe, ale też płatności mobilne w sklepach stacjonarnych. Coraz większa część klientów korzysta z cyfrowych portfeli w obu kanałach sprzedaży.</p><p>– Black Friday 2026 będzie najbardziej cyfrowym i pozbawionym granic wydarzeniem zakupowym, jakie kiedykolwiek widzieliśmy. Czasy, w których wszystkich klientów można było traktować według jednego szablonu, bezpowrotnie minęły. Nasze dane pokazują, że konsumenci kupują za granicą, wydają znacznie więcej na koszyki online i oczekują natychmiastowych, bezproblemowych płatności za pośrednictwem portfeli cyfrowych. Dla firm przygotowujących się do Black Friday 2026 wyzwaniem jest globalne myślenie przy jednoczesnym dostosowaniu się do warunków lokalnych. Sprzedawcy, którzy zaoferują elastyczne płatności, płynne transakcje transgraniczne i dostosują się do specyficznych, lokalnych szczytów zakupowych, będą w tym roku ostatecznymi zwycięzcami – mówi Wiktor Stopa, head of growth Western Europe and CEE w Revolucie.</p>\n","post_title":"Polacy porzucają sklepowe tłumy na rzecz masowych zakupów online. Nowe badanie Revoluta","post_excerpt":"Podczas Black Friday 2025 Polacy wydawali w internecie jednorazowo o 188 proc. więcej niż w sklepach stacjonarnych. 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