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Jeśli plany się potwierdzą, liczba europejskich rynków, na których działa TikTok Shop, wzrośnie do dziewięciu.</p><h2 style=\"text-align: left;\">TikTok Shop lada moment pojawi się w Polsce</h2><p>Potwierdzałoby to doniesienia z zeszłego roku, kiedy to pisaliśmy, że<a href=\"https://fintek.pl/tiktok-shop-niedlugo-pojawi-sie-w-polsce/\"> TikTok Shop ma zadebiutować w Polsce najpóźniej w pierwszym półroczu 2026 roku</a>. Chociaż TikTok oficjalnie nie komentował tych doniesień, to kilka niezależnych źródeł miało potwierdzić serwisowi XYZ, że trwają prace nad lokalnym uruchomieniem sklepu.</p><p>TikTok już wcześniej próbował rozwijać sprzedaż na żywo przez aplikację w Europie, jednak w 2022 roku wycofał się z tego pomysłu, uznając, że rynek nie jest jeszcze na to gotowy. Sytuacja zmieniła się w kolejnych latach. TikTok Shop wrócił najpierw do Wielkiej Brytanii, a następnie pojawił się w Hiszpanii i Irlandii. <a href=\"https://fintek.pl/tiktok-uruchamia-swoj-sklep-internetowy-w-kolejnych-krajach-europy/\">W 2025 roku usługa została uruchomiona również w największych gospodarkach UE – Niemczech, Francji i we Włoszech</a>.</p><p>TikTok Shop pozwala użytkownikom kupować produkty bezpośrednio w aplikacji TikTok. Proces jest maksymalnie uproszczony – wystarczy kliknąć produkt widoczny na filmie, dodać go do koszyka i sfinalizować zakup bez opuszczania platformy. Model ten łączy kilka elementów, w tym krótkie materiały wideo, transmisje na żywo, marketing influencerów czy programy afiliacyjne dla twórców.</p><p>TikTok, który ma już ponad miliard aktywnych użytkowników miesięcznie, coraz wyraźniej przekształca się z platformy rozrywkowej w potężny kanał sprzedaży. <a href=\"https://fintek.pl/tiktok-zostaje-w-usa-chinczycy-oddaja-kontrole-w-rece-amerykanskich-partnerow/\">W Stanach Zjednoczonych działalność aplikacji została częściowo przejęta przez konsorcjum inwestorów, w tym Oracle, Silver Lake oraz MGX</a>.</p>\n","post_title":"TikTok Shop coraz bliżej Polski. Zakupy bez wychodzenia z aplikacji","post_excerpt":"TikTok przygotowuje się do udostępnienia zakupów w aplikacji w kolejnych krajach Europy. Wiele wskazuje na to, że TikTok Shop wkrótce pojawi się w Polsce, a także w Holandii i Belgii. 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