{"componentChunkName":"component---src-templates-post-js","path":"/to-koniec-internetu-ktory-znamy-google-wywraca-wszystko-do-gory-nogami/","result":{"data":{"mysqlPost":{"id":"mysql__Post__93431","ID":93431,"post_date":"2026-05-21T10:56:54.000Z","post_modified":"2026-05-21T11:33:54.000Z","lead":"Nie będzie już klikania w linki, odsyłające do stron internetowych. Wszystkie zapytania będą obsługiwane w ramach ekosystemu Google.","post_content":"<p>Nowe „inteligentne pole wyszukiwania” ma obsługiwać dłuższe, bardziej naturalne zapytania i podpowiadać użytkownikom bardziej złożone pytania. Zamiast tradycyjnych wyników wyszukiwania coraz częściej otrzymamy interaktywne odpowiedzi generowane przez AI. Nie będzie już klikania w linki, odsyłające do stron internetowych &#8211; wszystkie zapytania będą obsługiwane w ramach ekosystemu Google.</p>\n<h2 style=\"text-align: left;\">Internet bez linków? Google zmienia działanie wyszukiwarki</h2>\n<p>Przez ponad dwie dekady sieć działała według prostego modelu: użytkownik wpisywał pytanie, wyszukiwarka pokazywała listę linków, a ruch trafiał na strony internetowe wydawców, sklepów czy blogów. Teraz <a href=\"https://fintek.pl/aktualnosci/google/\" target=\"_blank\" rel=\"noopener\">Google</a> chce zatrzymać użytkownika u siebie jak najdłużej, dostarczając gotowe odpowiedzi bez konieczności przechodzenia na zewnętrzne witryny.</p>\n<p>Wiele serwisów utrzymuje się dziś dzięki wejściom z wyszukiwarki Google i reklamom wyświetlanym użytkownikom po kliknięciu w link. Jeśli AI zacznie jeszcze częściej odpowiadać na pytania bezpośrednio w wynikach wyszukiwania, liczba odwiedzin może gwałtownie spaść. Już wcześniej<a href=\"https://fintek.pl/google-wycofuje-ai-overviews-dla-czesci-zapytan-medycznych/\" target=\"_blank\" rel=\"noopener\"> podobny efekt wywołały funkcje AI Overviews</a>. W praktyce internet może stopniowo zmieniać się z otwartej sieci linków w zamknięty ekosystem kilku dużych platform technologicznych, które kontrolują dostęp do informacji.</p>\n<p>Zapewne inny będzie także sposób tworzenia treści. Dotychczas strony walczyły o wysoką pozycję w wynikach wyszukiwania i kliknięcia użytkowników. W erze AI ważniejsze może stać się „karmienie” modeli <a href=\"https://fintek.pl/aktualnosci/sztuczna-inteligencja/\" target=\"_blank\" rel=\"noopener\">sztucznej inteligencji</a> danymi, które później zostaną wykorzystane do generowania odpowiedzi. To może jeszcze bardziej zwiększyć przewagę największych firm technologicznych dysponujących własnymi modelami AI i ogromną infrastrukturą.</p>\n<p>Dla części użytkowników będzie to wygodniejsze i szybsze rozwiązanie. Jednocześnie może oznaczać mniejszą różnorodność źródeł informacji i jeszcze większą zależność internetu od decyzji kilku największych platform technologicznych.</p>\n<h2>Jakie inne nowości proponuje Google?</h2>\n<p>Google rozwija również funkcje agentów AI. Specjalni „agenci informacyjni” będą mogli działać w tle przez całą dobę, śledząc zmiany w sieci, analizując dane i wysyłając gotowe podsumowania. To rozwinięcie idei znanej wcześniej z Google Alerts, ale wzbogacone o możliwości interpretacji informacji.</p>\n<p>Firma zapowiada też generatywny interfejs użytkownika, dzięki któremu wyszukiwarka będzie tworzyć interaktywne widżety, wizualizacje i spersonalizowane doświadczenia. Przykładowo pytanie o czarne dziury może zamienić się w dynamiczną prezentację z dodatkowymi elementami i odpowiedziami w czasie rzeczywistym.</p>\n<p>Nowością będzie również możliwość tworzenia własnych mini-aplikacji bezpośrednio w wyszukiwarce. Użytkownicy będą mogli budować np. planery posiłków, narzędzia fitness czy organizery wykorzystujące dane z kalendarza. Pierwsze elementy nowej wyszukiwarki trafiają do użytkowników jeszcze w tym tygodniu, a kolejne funkcje oparte na AI mają pojawić się latem. Google zapowiada, że docelowo większość z nich będzie dostępna bezpłatnie.</p>\n","post_title":"To koniec internetu, który znamy. Google wywraca wszystko do góry nogami","post_excerpt":"Podczas konferencji Google I/O firma z Mountain View zaprezentowała największą od ponad 25 lat przebudowę swojej wyszukiwarki. 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